Erinem / Leap
CRITICAL REVIEW
In the ever-evolving landscape of hip-hop, where authenticity and innovation are prized above all, Erinem emerges as a beacon of originality with her latest single, "Leap." Released on the unique date of Leap Day 2024, this track is not just a testament to Erinem's lyrical prowess, which draws an undeniable parallel to the legendary Eminem, but also showcases her multifaceted talents as a producer and musician.
As if she's heard this comparison countless times, Erinem makes a rare nod to her musical hero, who se refers to in several instances as her "singular peer." Leaning into this, perhaps, Erinem began the process of making "Leap" by sampling a forgotten D12 vinyl single called "Pistol Pistol," which was gifted to her by TP, and old friend of D12 and a mutual friend of Erinem. But unwilling to lean on samples, Erinem spent the better part of a week intricately crafting each drum sound from scratch on her MPK. Erinem then played the rest of the instrumentation, creating the synths "basically from scratch" and in doing so, has created a sonic foundation that is as compelling as it is original.
"Leap" is a lyrical odyssey that navigates through the complexities of defiance, ambition, and the artist's unapologetic embrace of her unique identity. Erinem's lyrics, dense with wit and wordplay, echo the spirit of Eminem's own, characterized by a seamless blend of humor, introspection, and critique. Her ability to conjure vivid imagery, from being "ten deep in a box of Fig Newtons" to likening herself to the unbeatable Bobby Flay of Section Eight, Erinem crafts a narrative that is both personal and somehow still comically relatable.
This lyrical journey is punctuated by a chorus that serves as a metaphorical and literal leap, challenging the listener to engage with the world in a manner that is both reflective and revolutionary. The production of "Leap" is a meticulous labor of love.
By sampling "Pistol Pistol," Erinem pays homage to hip-hop's rich history while infusing it with her own modern flair. The beat is a testament to her skills as a producer, balancing complexity and catchiness in a manner that complements the lyrical content perfectly. The dedication to crafting each drum sound from scratch adds a layer of authenticity and personal touch that sets the track apart in the digital age of music production.
However, while Erinem's talent is undeniable, the shadow of Eminem looms large. The comparisons are inevitable, given her similar affinity for intricate rhymes and storytelling. Yet, "Leap" is not some faint echo of Eminem's style; it is a bold statement of Erinem's own artistic identity.
Her voice, both literally and figuratively, distinguishes itself through her unique perspective and the precision of her flow. The challenge for Erinem moving forward will be to continue to define herself outside of these comparisons, leveraging her obvious talent to carve out a space that is unequivocally her own. Perhaps somewhat ironically, Erinem says she's had a "tunnel vision determination" to be signed to Shady Records, and has claimed she would refuse any other label.
Regardless of speculation, "Leap" is a compelling piece of art that stands as a testament to Erinem's skill as both a lyricist and a producer. It is a track that demands attention, not just for the mastery of its craft but for the boldness of its narrative.
While the specter of comparison to Eminem is both a blessing and a curse, Erinem demonstrates that she has the talent and vision to transcend it. In a world where hip-hop often finds itself at a crossroads between innovation and tradition, Erinem leaps confidently into the fray, promising a future filled with more groundbreaking music.
ARTWORK BY ERINEM
ANIMATION BY GUY BARTOV
WATCH IT BELOW
RELEASED 03.24.2023
fRIENDLY fiRE oFFICIAL MUSIc viDEO
WATCH IT BELOW
RELEASED 07.05.2021
"If I win, it's cuz I was driven. I worked hard,
like it was my job, one I had to pay to do,
and this shit still ain't earned me a living,
but it's all I wanna do"