Erinem / Iconic!
"Iconic!" is a new single by Erinem, released August 19th, 2022.
It took Erinem and Co-Producer Guy Bartov over 5 months to take this song from concept to final bounce out. It was countless long days and even longer nights to bring this song to fruition.
Beginning on the track immediately after releasing her 2022 EP, Y.B.A.L.A., fans were starting to wonder when Erinem would release her next project. But Erinem promised this showcase track would be well worth the wait.
Part of the reason this song took so many months to complete was thanks to the Guinness World Record Breaking fast verse. Covering the last 30 seconds of the song (@2:22) where Erinem raps an incredible 11.2005 syllables per second for 30.36 seconds straight.
This not only obliterated the records held by the fastest female rappers, but she also broke several records held by male rappers. Most stunningly, Erinem beat Eminem's Guinness World Record for "Fastest Verse in a Hit Rap Song" -- as well as several other notable records similar to this one.
If Iconic! becomes a hit song, she will take the world record. But, Erinem says she didn't attempt to go faster in order to take the world record from Eminem, but rather, she did it because she likes to challenge herself against the greats at their greatest.
Erinem / Y.B.A.L.A.
The concept behind Y.B.A.L.A. lies in the full album title: You Bitches Ain't Listening Anyway. In an age where our attention span is shorter than ever, and everything on our phones is vying for a moment of that attention, the album speaks to the problematic place an artist is now in, where they have to grab the attention of the listener who very often has better things to do than to give an unheard-of artist their time of day. It can often feel like nobody is listening, or that you’re being ignored. It feels like you’re screaming but no one can hear you, in a time in our world where we have to use stickers to beg our audience on social media to please put their “sound on!”
This album is a way of saying “I’m done trying to please the industry, to please the audience, to please the people. I’m done pursuing popularity and pleading with people to listen to what I have to say. Instead, I’m just going to say it. Why should you care that I’m not what you want me to be? You’re not listening anyway.”
Erinem / The Gambit
In chess, a gambit is a risky maneuver where one player sacrifices a piece in order to gain some strategic advantage over their opponent. Sometimes this happens by trapping the other player into capturing the sacrificial piece. For the player offering the gambit, this move opens up the board favorably if the gambit is accepted. Just as a gambit is about sacrifice in order to get ahead, so is this body of work.
This album is about the sacrifices that are required of anyone who pursues greatness in the music industry, especially in hip hop. In the title track, “The Gambit” the singer says, “you fight and you strive for this prize, but it comes at the highest price, you will have to sacrifice, for a slice of paradise... I hope you win the game, when you do, I hope you can, stand to, live with what, you lose, what will you choose?” This is a pervading theme throughout the album.
There will be sacrifices demanded to obtain this prize, and it will take everything that you have, that you love, that you've worked for. And if you’re lucky, the game may then allow you to keep playing, to keep participating in it. But rarely does this world let anyone in; more commonly, it just swallows you up. Erinem would give it all up for this.
It's The Gambit.
The Line / Erinem
Recorded at 12 Studio in Atlanta, Georgia February 2020. This is a song about taking a risk, going all in, and laying it all on the line for the things you want in this world.
Just me versus me,
I'm my only friend,
I'm my worst enemy"
"I'm a Jedi,
On a Red-Eye,
That sped by,
A dead guy
Going on a Boeing,
All the way to