Y.B.A.L.A.

PRE-RELEASE EPK

(For Press & Critical Review)

*DO NOT PUBLISH A LINK TO THIS PAGE*

PRESS KIT BIO

TO THE RIGHT IS A CURRENT ARTIST BIO. 

CLICK THE BUTTON BELOW TO DOWNLOAD THIS ARTIST BIO AS A PDF.

Erinem is an American rapper, living and working as a full-time artist in Tyler, Texas. Born Erin Emily Wheeler, Erinem gets her artist name from a combination of her first and middle name. First going by the artist name Emcee Erin Emily, the name eventually evolved to be Emcee ErinEm, and then finally just Erinem. Erinem is often asked if her artist name might have some relationship to the hip hop legend Eminem. While she welcomes the comparison, she calls the similarity in names just a "fortunate coincidence." However, Eminem is the artist she was most singularly influenced by, and probably the artist she is most often compared to in her work today. 

Influenced heavily by artists out of Aftermath/Interscope, and the golden era of hip hop, Erinem is poised to make her mark on the mainstream. Erinem makes every part of the songs she releases, from making the beat to producing the track, to writing the lyrics (no exceptions). She is known to be a perfectionist, and she obsesses over the details.

 

Erinem is a bit of an enigma. After failing out of ninth grade, she went on to start college early.  Now, a member of American Mensa and having received a master's degree from an ivy league school, the only thing Erinem wants to study these days is lyricism and the art of rap. She's a devoted student of the game, and her attention cannot be divided.

Erinem has made hip hop her sole focus in life. As a result, she has enjoyed some recent moments of notoriety. She has also had the recent privilege of working with notable artists, including a feature from Bizarre of D12. She stands by lyricism, hard work, and integrity in one's field. She believes in long hours, a focused working environment, and isn't driven by a need for money or fame. She’s often heard saying, "I just want to work with my peers."

ABOUT THE ALBUM

FOR A FULL ALBUM DESCRIPTION, INCLUDING A SHORT PARAGRAPH ON EACH SONG ON THE PROJECT, USE THE DOWNLOAD BUTTON BELOW FOR THE FULL ALBUM DESCRIPTION.  

(EXCERPT):

Y.B.A.L.A. is an album by American rapper Erinem. This is her second studio album, although she has been releasing music for the last seven years. Her first studio album was called The Gambit, which dropped in February 2021. This year, Erinem is releasing Y.B.A.L.A. on March 25th, 2022. Y.B.A.L.A. is an acronym, which stands for You Bitches Ain’t Listening Anyway; This is technically the full title of the album (though it will appear on streaming platforms as "Y.B.A.L.A."). The album was first conceived by Erinem when she thought of the idea to use this phrase as an album title, and then decided she wanted each track on the five-song project to carry one of the words from the album’s full-phrase title. This way, you could call the album either by its acronym, Y.B.A.L.A., (pronounced Why-Ballah), or you could call it by its full name, “You Bitches Aint Listening Anyway” which is also echoed in the tracklist. You can read the title of the album by reading the tracklist in descending order. The tracklist looks like this:

 

Track 1: YOU

Track 2: BITCHES (feat. Bizarre)

Track 3: AIN’T

Track 4: LISTENING

Track 5: ANYWAY

Notice how it reads with the album’s full title, going down the tracklist (You Bitches Ain’t Listening Anyway). This was the concept from the very beginning, even before the tracks were written. So, the challenge became writing each song in a way that somehow fit the necessary one-word title it was already assigned. Erinem found this to be a fun creative challenge. In the end, each song took on its own life and easily carried the theme of its predetermined title.... [END OF EXCERPT]

(USE THE DOWNLOAD BUTTON TO READ FULL DESCRIPTION)

SONG LYRICS

FOR A PDF VERSIONS OF THE LYRICS FROM EACH SONG, CLICK THE DOWNLOAD BUTTON BELOW.

Want to read the lyrics for each of the five songs on this album? You can do so on the web, or by clicking the download button to the left.

If you view these lyrics on the web, you can see them with all the rhymes highlighted. Each of the five tracks is available online using the buttons below. Check them out if you're interested in seeing rhymes highlighted! Or, for PDF versions, click the download button and access them on Dropbox.

LINER NOTES

HERE IS A FULL LIST OF CREDITS FOR THIS PROJECT. 

CLICK DOWNLOAD FOR A PDF VERSION.

VOCALS & LYRICS:

  • Lyrics/Writing:  Erinem (Erin Wheeler)

  • Rap Vocals:  Erinem (Erin Wheeler)

  • Singing/Hooks:  Erinem (Erin Wheeler)

RECORDING/RELEASE:

  • Recorded At:  Abacus Studio in Tyler, Texas

  • Recording Date:  November & December of 2021

  • Mixing:  January & February of 2022

  • Release Date:  March 25th, 2022

PRODUCTION:

  • Principal Mix Engineer:  Guy Bartov

  • Assistant Mix Engineer:  Erin Emily Wheeler

  • Beats By:  AnyWayWell

  • Recording Engineer:  Guy Bartov

  • Stem Production:  Guy Bartov

  • Vocal Production:  Guy Bartov, Erin Wheeler

  • Mastering Engineer:  Brian Lipski

ART/GRAPHIC:

  • Album Art:  Elia Colombo (@Gebelia)

  • Ads & Visuals:  Guy Bartov, Erin Wheeler

CRITICAL REVIEW

QUOTES FROM THE PRESS (PREVIOUS PROJECTS & ALBUMS).

FOR FULL PRESS REVIEWS, CLICK BELOW.

"The triple threat of rapper, producer, and avid lyricist, Erinem delivers ‘The Gambit’ in an uncanny spoken word meets Slim Shady fashion. The intense lyricism is raw in substance and strategic with clever punchlines. Erinem unleashes her skilled craft consistently throughout the project’s entirety without leaving any gaps or the need to skip to tracks."

| SheBloggin - 2021

"Erinem introduces us to her world of rap through a routine of calculated deliveries, precise rhythms, and gritty subjects. Her persona of a lethal battle rapper takes center stage as she delivers jabs with her gloves off. I felt her raw tone, down-to-earth mindset, and hunger for success to be the core driving factor in The Gambit. Listening to her rap was akin to seeing a boxer throwing punches in a one-sided boxing match."

| Sochmore Hip Hop Blog - 2021

"Erinem's style has a boom-bap feel to it. Think Eminem Infinite-era but with the Slim Shady LP flow. Erinem is at her best with the honesty in her verses. You can visualize Erinem's pain of wanting more, but she keeps hitting roadblocks"

| Lit Music Review - 2018

  

ARTIST PHOTOS

TO DOWNLOAD FULL-RES PHOTOS CLICK THE DOWNLOAD BUTTON BELOW.

CARAMAGO SHOOT 7
press to zoom
PAYNE SHOOT 2
press to zoom
PAYNE SHOOT 1
press to zoom
CARAMAGO SHOOT4
press to zoom
CARAMAGO SHOOT 3
press to zoom
Erinem - (Square) Neon Blue
press to zoom
CARAMAGO SHOOT 2
press to zoom
CARAMAGO 1
press to zoom
Erinem Gray on Blue
press to zoom
1/1

ALBUM ART

ALBUM ART BY ELIA COLOMBO. 

TO DOWNLOAD FULL-RES IMAGE, CLICK THE BUTTON BELOW.

STREAMING LINKS

  • Spotify
  • Apple Music
  • Tidal
  • Deezer
  • YouTube Music

ON SOCIAL MEDIA

  • Instagram
  • Twitter
  • Facebook
  • YouTube
  • TikTok