NEW 
ALBUM 

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Erinem / Y.B.A.L.A.

Y.B.A.L.A. is an album by American rapper Erinem. This is her second studio album, although she has been releasing music for the last seven years. Her first studio album was called The Gambit, which dropped in February 2021. This year, Erinem released Y.B.A.L.A. on March 25th, 2022.

The album was first conceived by Erinem when she thought of the title and then decided she wanted each track on the five-song project to carry one of the words from the album’s title. This way, you could call the album either by its acronym, Y.B.A.L.A., (pronounced Why-Ballah), or you could call it by its full name, “You Bitches Aint Listening Anyway” which is revealed by reading the track-list in descending order. Notice how it reads with the album’s full title, going down the tracklist (You Bitches Ain’t Listening Anyway). This was the concept from the very beginning, even before the tracks were written.

So, the challenge became writing each song in a way that somehow fit the necessary one-word title it was already assigned. Erinem found this to be a fun creative challenge. In the end, each song took on its own life and easily carried the theme of its pre-determined title.

 

IN THE PRESS

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THE SOURCE MAGAZINE SAYS...

"Erinem has attained a level of penmanship that is above humanly possible. Her new album Y.B.A.L.A. has the potential to break the industry."

The Source Magazine

    Shawn Grant

NEW MUSIC VIDEO

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RELEASED 07.05.2021

 

"If I win, it's cuz I was driven. I worked hard,

like it was my job, one I had to pay to do,

and this shit still ain't earned me a living,

but it's all I wanna do"

 

-erinem